8 | SAM MAGAZINE 1/25 KULTTUURI JA ILMIÖT Over the past 40 years since I moved to Finland as an American, there have been significant changes. Finnish business ties with the US have deepened, and English proficiency among Finnish executives has greatly improved. However, language skills alone do not guarantee success in building relationships or communicating effectively. ■ TEXT: KEN PASTERNAK, PICS: ISTOCK BY GETTY IMAGES Cultural Differences Can Impact the Success of a Finnish Company Targeting the US Market
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